Luzius Wirth is CEO of idverde, a sustainability-focused landscaping and maintenance company. Luzius tells Nomura Greentech that he sees more demand for biodiversity projects combining urbanization and nature to help people and the planet thrive.
I grew up and live in Switzerland so if I’m not working, I spend a lot of time in the Alps, mountain biking, hiking and skiing; when you spend time outdoors you realize how quickly nature is changing. To take an example - some of the glaciers I hiked on 10 years ago have disappeared. You literally see year on year how quickly they are retreating. It really makes you think about where this is going.
As the father of two young children, I also worry about what we will leave behind for the next generation and that sparked my understanding of sustainability.
I must admit that I was previously in an industry – aviation services - that was not necessarily climate conscious. Flying was our business driver, and you quickly realize how hard it is to build that bridge to sustainability.
When I heard about the idverde opportunity, it immediately appealed to be working on something with a deep meaning, a deep sense that we are using the forces of nature to help us adjust to a changing world.
Depending on the season, we are anywhere between 8,000 and 10,000 passionate landscapers, architects and eco-engineering experts applying our expertise to outdoor projects.
Most of our work comes from public municipalities and cities, which requires an understanding of how to create shared spaces where there is room for recreation, as well as ensuring sustainable habitats for wildlife and protecting native species.
We are also called upon to deal with remedial work. If you take a community or suburb where you have heavy rainfall, the sewage system is often prone to overflowing. One approach is to create semi-nature ponds where water is held back and then flows into the environment over time without flushing the sewage system. That type of sustainable drainage system is the kind of innovative solution we need to implement in order to adapt to the consequences of climate change.
This is a key topic as we grow the Group. We have more than 1 billion euros and 10,000 employees so procurement and supply chain management is becoming more prominent in our strategy.
We select suppliers based on their sustainability credentials as well as how innovative their products are. To take an example, we are electrifying many of our handheld devices like small chain saws, mowers and trimmers.
We are investing significant amounts in converting to a sustainable fleet while also working closely with existing suppliers on product adjustments and trialling new products.
Firstly, we are a people business, and, in that sense, we are very close to our communities and customers. We offer educational training courses to our employees as part of our contract with society. We also offer programs where we take people that are quite distant from the job market and train them up to become experts over time.
When I look at the planet, naturally, what we do is connected to the environment. We bring innovative solutions to our customers and try to educate them that it’s not always the manicured English garden that is best for nature, sometimes it’s beneficial to let the grass grow and create biodiverse spaces. We also bring solutions and ideas – with more people living in urban areas, we need to find different ways to allow nature and people to thrive together for the benefit of our environment.
And then performance is based on operating a sustainable, responsible business which grows by harnessing the opportunities that are emerging as more progressive ideas and solutions are needed by both our municipal clients as they balance people and nature, and by private companies who want guidance and support to fulfil their ESG responsibilities. And that’s how we combined the three pillars around our approach.
Depending on the country, roof gardens are popular, especially in Northern Europe.
For example, in Denmark, we are developing Mary Elizabeth’s Magical Gardens above a children’s hospital. It’s a large healing roof providing hospitalized children and their families a space to rejuvenate and spend time together.
In Switzerland, we have created more than 17,000 square meters of green roof spaces over the past two years driven by the market as it’s good for water management after rainfall and it helps with biodiversity. It’s beneficial from a scientific point of view to have a roof garden to keep the temperature stable in your building.
There is definitely a convergence of nature and urbanization as more people live in cities. That’s the intersection which fits our expertise - we want to bring nature back into cities and convert them from predominantly grey to green-grey.
Striking a balance across the ESG agenda is important and we collaborate with our clients to understand the possibilities to develop their ESG plans.
We are certainly seeing more demand for biodiversity projects, and I can give you examples across all the countries we operate in.
Our flagship project is at the port of Rotterdam, one of the world’s biggest shipping container ports, covering more than 10,500 hectares over 55km.
Despite being an industrial site, we have developed it into an area rich in wildlife. We have worked closely with the client to improve biodiversity via several sub-projects including:
In the UK, the London Borough of Bromley has several parks marked as sites of special scientific interest. In the midst of an urban development, they contain a wide range of semi-natural habitat types including ancient woodlands, farmlands, wetlands, chalk, acid and neutral grasslands. It’s quite a responsibility to maintain this important site, for the protection of the many and varied species and plantlife.
Demand for biodiversity solutions will only become stronger over time as companies see the benefits of bringing nature and urban spaces together in a sustainable way.
A big element is educating the general population that a polished park is not necessarily good for nature; it may be more appropriate to let spaces grow wild in order to preserve biodiversity.
Education is also required to explain that it’s not necessarily cheaper to take this approach as the area needs to be maintained differently and monitored. It’s just another way of investing in your environment.
CEO of idverde
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